Shona Wilkinson is a Registered Nutritionist who works as an Independent consultant. She advises nutritional brands and retailers on the health industry market and product development.
Prior to this, she held several positions at Nutricentre (Tesco) between 2007 and 2016, most recently as Head Nutritionist where she was leading a team of 74 nutritionists and in charge of the online and offline product selection (35k references). She has also worked as a practitioner running her own clinic.
Shona specialises in -
Formulation and development of supplements - Shona has experience of developing own label products and bringing them to market
Adviser on trends in the health industry - Shona attends worldwide conferences and exhibitions to keep up to date on future trends in the marketplace.
Supplement specialist - Although Shona is a nutritionist and gives dietary advice, her speciality is in supplements and supplement protocols.
Adviser on supplement retail - Shona works for retailers advising them on their product ranges and ways of selling/advertising/marketing them. She also employs nutritionists for retailers for instore and online work. She often writes marketing material for brands.
Expert of industry claims compliance - Shona delivers talks to colleges, practitioners, supplement brands and retailers on industry claims compliance. She is an expert on the wording of claims for products and marketing.
Health writer for blogs, magazines and newspapers - Shona appears in various journals on a daily basis.
Management of nutritionists and nutritional services - Shona has a team of nutritionists to call on for various projects in the industry.
A writer of curriculum courses- Shona writes courses and training manuals for retailers and supplement brands.
Adviser to retail buyers - Shona works for retail companies advising on anything health industry related!