About Shona



Shona Wilkinson is a fully qualified nutritional therapist and senior manager with ability to combine the skills of nutritional knowledge with managerial and commercial enterprise. Shona currently works as a freelance nutritionist advising companies on a contract / consultancy basis. She previously worked as a Senior Leadership Team Member and Head Nutritionist for a Health and Wellbeing Retailer, leading a team of 74 nutritionists while continuing to run a private clinic. Shona regularly delivers talks and seminars to private companies. Her specific expertise is in training nutritionists, product buying and formulation, management of nutritionists and nutritional services, writing of articles and curriculum courses and industry claims compliance.



Mark Robertson

Head of Brand at NutriCentre at Tesco says:


"Shona combines an encyclopaedic knowledge of nutrition with years of practical application from consultations at her own practice. Her genuine warmth and natural empathy mean that she is able to demystify the subject and make it accessible to any audience. It is these attributes that have made her the nutrition industry ‘go-to’ for the media, being quoted weekly everywhere from the Daily Mail and Hello to BBC Radio, as well as speaking at major industry and consumer events. Someone should really put Shona on TV! 

She inspires trust in all who meet her, which made her the obvious choice as the face of NutriCentre. In addition to the many hundreds of essential blogs and press releases that she produced at lightning speed, Shona’s image was used across NutriCentre’s marketing – having proven in research to be believable and appealing. 

Beyond Shona’s support in bringing the NutriCentre brand to life, she is decisive, highly commercial, a strong leader and a delight to work with."



Supplement Formulations

Legal Compliance

Writing articles/blogs

Retail of Supplements

Journalist/Radio & Video interviews

Consultancy areas


South East

Shona Wilkinson

Tel. +44 (0) 7771995108

Email: shonawilkinsonnutrition@gmail.com

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